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Red Management / Planning your working time

The work starts
before the spotlight.

A one-minute video or a half-hour performance shows only part of the work. Include preparation, messages and the finishing tasks when you consider how much time creator or performer work needs.

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01

Look beyond the visible moment

There is no reliable number of hours that applies to every creator or performer. Your offer, experience, working methods and agreements determine what is needed. Start with your own tasks rather than someone else’s ideal schedule. A busy diary is not the goal; the question is what fits alongside the rest of your life.

02

As a creator: from idea to follow-up

Allow for developing ideas, organising clothing and locations, recording, selecting, editing and publishing. Questions, business messages, file organisation and administration also belong in the picture. A recording day may provide several publications, but that does not make the remainder of the week free. Selection, finishing and communication still take time. Consider your business preparation alongside your creative plans.

03

As a performer: from enquiry to getting home

A performance may involve discussion, rehearsal, costume preparation, travel, setup, waiting and changing. Afterwards there may be packing away, travel home and business follow-up. Record waiting separately: you may not be performing, but you cannot necessarily use that time freely. A clear booking profile helps raise practical questions before confirmation.

04

Build your own weekly time scan

Write down hours for six groups: preparation and practice; recording or performing; selection, editing and publication; messages and coordination; travel, setup and waiting; and administration and files. Decimal hours are fine. Total your own figures rather than treating someone else’s example as an average or recommendation.

This counts time, not income. Some activities overlap, so do not count the same time twice. A comparison with the 168 hours in a calendar week is not a work target. Keep enough context to explain the figures. The exercise is for planning, not a tax time record.

05

Allow time around each appointment

An appointment does not necessarily end when the camera stops. Include travel, changing, packing away and locating files. Leave gaps where sessions may overrun. Choose when you read and answer business messages and agree your availability with collaborators. Each notification does not need to interrupt the whole plan.

If the work does not fit, reduce the number of different productions, group similar tasks or discuss help. Accepting more work will not automatically solve an overloaded schedule. Preparation for a shoot may reduce unnecessary searching on the day, but delegated work can still require briefing and review.

06

Record a week before changing the plan

Note when you start, when you stop and what you did. It does not need to be accurate to the minute; the aim is to recognise tasks that require more room than expected. Record both a busy and a quiet week. One unusual shoot or travel week tells you little about your normal rhythm without context.

For example, selecting images might be planned for 30 minutes but take 50 because files were spread across folders. The next adjustment might be to collect them by shoot first. This is a fictional task note, not client data. If someone helps with your planning, bring your own time overview so you can explain where assistance is needed.

07

What is the minimum number of hours I should work?

This guide sets no minimum. Begin with your offer, the expectations you have agreed and the time you want to make available. Then consider whether those fit together.

08

Should I count travelling and waiting?

Yes, if you want to know how much room the work occupies in your diary. That is different from deciding which hours can be invoiced. Billing depends on your agreement with the client.

09

Can this be used for my tax records?

No. It is a planning aid. Discuss with your accountant which information your business administration needs.

10

What if my weeks vary a lot?

Keep several scans with a brief explanation. Compare a recording week, a week without performances and a week involving travel. Plan around those differences rather than relying on one total. Any example weeks are fictional and do not predict income or workload.

Adapted from our Dutch practical guide. The photographs illustrate style and presentation. Read the original in Dutch ↗